For Joyce Arora Partner at StarKonnect Events & Promotions, music is a passion. Arora simply loves the sound of classic rock, retro, blues, country, swing / big band jazz. But the Blues we’d say, is her all time favorite music genre. It’s no wonder then that she has taken on the onus to bring to Mumbai the concert series ‘Simply the Blues’. With the lack of venues in Mumbai, high entertainment tax and dozens of permissions required to hold live concerts, Arora has painstakingly taken the initiative to organize a blues event in the heart of the city, giving blues fans some memorable moments to take home.
How do you decide on which bands to select for your concerts?
This is the second instalment to the series. What has been the response so far?
What is your aim / goal in having this Simply the Blues event?