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For Joyce Arora Partner at StarKonnect Events & Promotions, music is a passion. Arora simply loves the sound of classic rock, retro, blues, country, swing / big band jazz. But the Blues we’d say, is her all time favorite music genre. It’s no wonder then that she has taken on the onus to bring to Mumbai the concert series ‘Simply the Blues’. With the lack of venues in Mumbai, high entertainment tax and dozens of permissions required to hold live concerts, Arora has painstakingly taken the initiative to organize a blues event in the heart of the city, giving blues fans some memorable moments to take home.

 
When did you decide to take on a music festival such as Simply the Blues?
I am passionate about music and a sucker for Live Music acts in Mumbai. You will see me at most music events. The Blues are a genre that I love, as its simple music, which touches the soul. We found that even though Blues appreciation has increased in India, there is still a serious dearth of live Blues concerts in Mumbai, even rest of the country. The idea of Simply The Blues was born out of this need and we felt that the way forward was having Blues concerts on a monthly basis.  

How do you decide on which bands to select for your concerts?
We have been speaking to lots of Blues musicians across the country and the common refrain we heard was the need to have Blues music concerts on a regular basis. This is the way forward to spread awareness for this beautiful art form. We have an internal discussion with Luke Kenny, who is our Festival Director. Basis band availability, artistes line-up, set-list, style of play, we take a call.  

This is the second instalment to the series. What has been the response so far?
We have had a fantastic response to the first event. Most of our guests were amazed at this initiative by a small company such as StarKonnect Events & Promotions. The bands got a standing ovation at the end of the evening. We have people asking us for an encore performance by Blues Conscience from Chennai.  

What is your aim / goal in having this Simply the Blues event?
To spread awareness for this beautiful genre of music in India, provide a platform for Indian blues musicians, and we as a company grow in the live event space

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